Do What You Can't with Samsung
I created and directed a variety of digital/social, eCRM, and retail work for Samsung Australia across product categories including mobile, consumer electronics and appliances. I also served as the principal contact for visual brand cohesion including reviewing and providing guidelines for adaptation of global assets for numerous agencies and performing in-person review and direction of at-shelf retail design work for experiential agency partner Traffik.
Intelligent Battery
5G Speed
6 second social stories were used to succinctly and memorably highlight Samsung's Galaxy S10 capabilities. A narrative structure was developed that balanced the message by introducing a human element that ties to the relevant technical feature.
Wireless Powershare
Dolby Sound
I directed the development of an impactful visual system that Samsung is using for their numerous sales throughout the year, spanning across both paid and owned digital assets, in-store, broadcast and more.
I also directed the creation of online videos highlighting 5G speed and Google App functionality for Samsung's premium work/play/create device, the Galaxy Note10.
